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Trader Vic's
Trader Vic's is a restaurant chain headquartered in Emeryville, California, United States. Victor Jules Bergeron, Jr. (December 10, 1902, San Francisco – October 11, 1984, Hillsborough, California) founded a chain of Polynesian-themed restaurants that bore his nickname, "Trader Vic". He was one of two people who claimed to have invented the Mai Tai.〔(San Francisco Chronicle, November 11, 2004 )〕 The other was his amicable competitor for many years, Don the Beachcomber.
==Beginnings==
Bergeron attended Heald College in San Francisco.〔(Heald College: Career Education and Hands-On Learning )〕 On November 17, 1934, using $500 in borrowed money, Bergeron opened a small bar/restaurant across from his parent's grocery store at San Pablo Avenue and 65th Street〔(San Pablo Avenue and 65th Street, Oakland, California - google.com/maps )〕 in the Golden Gate District of Oakland.〔("1984: Trader Vic dies", ''San Francisco Chronicle'' (October 9, 2009) )〕 He named it Hinky Dink's. As its popularity spread, the menu and decor developed an increasingly tropical flair, and Hinky Dink's soon became Trader Vic's. In 1940 the first franchised Trader Vic's opened in Seattle, Washington.〔(Trader Vic's legacy )〕 In 1950, Bergeron opened a Trader Vic's location in Hawaii〔 and in 1951 at 20 Cosmo Place in San Francisco.〔
==Expansion==
During the Tiki culture fad of the 1950s and 1960s, as many as 25 Trader Vic's restaurants were in operation worldwide. They all featured the popular mix of Polynesian artifacts, unique cocktails, and exotic cuisine. In the 1980s and 1990s, the chain began to shrink as a new generation of people had little or no connection to the chain's tiki theme. The chain of restaurants grew and is credited as one of the first successful themed chains, a marketing model that many other restaurants followed. Poor locations or less trendy addresses took a toll on the chain's popularity. In 1972 the original location in Oakland was closed and replaced by a bayfront restaurant in nearby Emeryville,〔 now considered the chain's flagship restaurant. While many of the original locations have closed, Trader Vic's once again has grown to 19 locations around the globe.〔Trader Vic's. (Locations. ) Retrieved on September 10, 2012.〕 As of 2012 there are four Trader Vic's restaurants in the United States, three in Europe, eight in the Middle East, and three in East Asia. The Trader Vic's Corporation also franchises restaurants and bars under the names the Mai Tai Lounge, Trader Vic's Island Bar & Grill (which opened in 2010 in Sarasota, FL and shuttered in 2013 - where the company experimented with a Hooters-like concept but not a true Hooters knockoff), and Señor Pico,〔(Senor Pico was Trader Vic's Mexican cousin - Eating LA )〕〔(Señor Pico -- Tiki Central )〕 which take the total restaurant count up to 27.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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